Experience Design
Design (Not Just Art) on the New Unified Communications Page
Paraphrased, it goes something like this:
- Art is when you make something interesting, touching, inspiring or beautiful.
- Design, on the other hand, is about solving problems. Design can also be inspiring or even beautiful. But the primary job of design is to make things work. (That's why it worries me a bit when I hear people say "we're going to design a better user experience" and then proceed to talk solely about icons and graphics, which are often more art than design.)
Here is a case in point. I like to think our new Voice and Unified Computing pageis nice example of solid design. That is, it solves real problems and addresses real needs of customers. And, there's beauty and inspiration thrown in for good measure, making it artful as well.
Video Demo: New and Notable on Cisco.com
(Note that a couple of features we labeled as "Coming Soon" have already gone live in the few weeks since we recorded this for Cisco Live!)
Templates, Templates, Templates
At Cisco, we run our web sites on templates. It's the only sane way to keep on top of a web presence that encompasses literally millions of pages.
Beyond sanity, templates also save time and money. For instance, we use the template below for some of our seminars and events around the world, and our tech team says it has saved them two days per event setup because everything is ready-made:

It Takes a Global Village to Collaborate on a Template
The other day I was blogging about how ready-made off-the-shelf templates can be just the ticket if you have a small business and need to update your web presence.
But what if you’re in a much bigger company, and you need to create templates that work specifically for your products and brand, and can scale to all of the countries where you have an online presence?
I realized something that will sound absolutely shocking:
Sharing best practices via pictures
And, Web design teams use this same technique to capture inspiration that they may have seen on other great Web sites.
But what happens when you really want to share an idea, and folks are located around the globe rather than down the hall or in the cube next door?
There's a pretty easy electronic way to do the same thing, and we've been using it for a while to share screen shots of inspiring things on the Web.
A Better “Boss Button”?

Communities, a Cisco.com Gem
Ultra-convenient search, thanks to you!
A while back, I blogged about a new embedded search feature we were thinking about building into the Cisco.com site. It is a simple search plug-in that works in Internet Explorer, Firefox, Chrome and some other browsers..
The way it works is that you can add it to you browser (from pretty much any place on Cisco.com) and then use the search plug-in built into your browser to search Cisco.com.

Ubiquitous Crowd Sourcing for Design
“Crowd sourcing”—the idea that the greatest ideas come from amongst creative throngs of experts—has certainly come into its own. Companies have been at it several years now, and at Cisco we certainly have several of our own examples range from the I-Prize program to the interesting Heaven or Hell contest where consumers described their ideal (or nightmare) home technology dream.
But two crowd-sourcing examples last week grabbed my attention anew, because each had an unique twist and was accelerated by real-time factors.
More on Crowd Sourcing and Digital Cribs
Yesterday I was mentioning how our contests in the Digital Cribs area has been called out as an interesting example of crowdsourcing of creative ideas.
It turns out Cisco’s Ken Wirt, our VP of Consumer Marketing, was just interviewed on this very subject at the Aberdeen CMO Summit (for those not initiated in the arts of marketing, by the way, CMO stands for “Chief Marketing Officer.”)
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SteveJB's Recent Posts
Most Recent Blog Excerpt:
In a guest article for the Harvard Business Review, Tim Brown states that Edison implemented Design Thinking while inventing the light bulb.
Tim Brown also states that implementing design during the end stages of development cycle is a tactical use of design and at best "and results in limited value creation" compared to strategically implementing design at the earlier stages of development where design thinking processes can generate the most value.
Link to the original article's excerpt:
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