design research

The research I perform is primarily design research using ethnographic techniques.

The wiki entry is under construction until I can clearly articulate the processes and methodology I use while performing user research.

The user research I perform is pre-design when a product or service is to be created or has expanded to a new consumer base.

I currently do not provide post design or pre-production testing. However, I provide research prior to creating a design or solution for un-met desires/needs of a targetted market demographic. >>> Read More

The article 'Why do Ethnography?' provides examples of how ethnography improves the design of products and services. It also includes how ethnographic research differs from traditional market research. >>> Read More

 

I'll be focusing more on human to technology/computer interaction resume than human to human via technology/computer interaction strategies.

Related offsite posts:

To Do:

Where does an Interaction Strategy fit in: >>> Read More

The New York Times publised an article about how Persona based design research played a role in developing and designing the cars for Ford's 2010 sales season: http://www.nytimes.com/2009/07/19/automobiles/19design.html

Here are a few memorable quotes from the article:  >>> Read More

Design Ethnography is a set of data collection and analysis perspectives, assumptions and skills that can be used effectively and efficiently to understand a particular environment, or domain, of people for the express purposes of designing new technology products. Working from the data one forms models of the environment explicitly considering the peoples' relationship to other people, space, time, artifacts, activities and nature. The models, graphically represented, are used explicitly to derive and test product concepts. >>> Read More

Slide share explaining Persona's by Todd Zaki Warfel

  >>> Read More

SteveJB's Recent Posts

Most Recent Blog Excerpt:

In a guest article for the Harvard Business Review, Tim Brown states that Edison implemented Design Thinking while inventing the light bulb.

Tim Brown also states that implementing design during the end stages of development cycle is a tactical use of design and at best "and results in limited value creation" compared to strategically implementing design at the earlier stages of development where design thinking processes can generate the most value.

Link to the original article's excerpt:

http://hbr.org/2008/06/design-thinking/ar/1

Recently Updated Content

Syndicate content