shopping cart
Submitted by stevejbayer on Wed, 02/20/2008 - 14:36.
Tagged: shopping cart
• User Experience
While researching on ways to improve the online shopping experience, I came across the following article:
http://psychology.wichita.edu/surl/usabilitynews/92/shoppingcart.html
The article returns to review findings they arrived at in 2002.
One thing I noticed was the first recommendation:
Calling a Shopping Cart anything but a Shopping Cart.
The article writers do clarify in the second paragraph that it is ok to call a shopping cart by another name as long as customers are familiar with the term. eg. shopping trolley is a more suitable alternative name in the U.K.
The seventh recommendation:
Make it easy to remove items from the shopping cart.
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