user research

The research I perform is primarily design research using ethnographic techniques.

The wiki entry is under construction until I can clearly articulate the processes and methodology I use while performing user research.

The user research I perform is pre-design when a product or service is to be created or has expanded to a new consumer base.

I currently do not provide post design or pre-production testing. However, I provide research prior to creating a design or solution for un-met desires/needs of a targetted market demographic.

In the event a product or solution is not effectively being purchased and consumed, I can use previous user research (provided it is of a process and methodology I comprehend,) perform entirely new research or a combination of both previous and new research (which ever would reach the most effective solution.)

 

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The quotes below are from Don Norman’s article: Design Thinking: A Useful myth …more important, and more legitimate reason to embrace the term “design thinking.” It positions design in a unique way, forcing companies to view design differently than before. The emphasis on “thinking” makes the point that design is more than a pretty face: [...]

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